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B2C


Competing for Talent in a Hot Market

Competing for Talent in a Hot Market

When you’re a young company hoping to thrive and compete for talent in a hot market, like the tech industry, it can be tempting to succumb to the table stakes of the “free” work culture. Many of the most well-known tech giants of Silicon Valley offer free food, gym memberships, massages, dry cleaning, concierge services, work activities, the list goes on, all with the intention of attracting and retaining talent. But, are the free add-ons really working? According to a 2018 LinkedIn report, the tech industry had the highest turnover rates at 13.2% with a median tenure ranging from 1-2 years....
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Bridging the False Divide Between B2B and B2C

Bridging the False Divide Between B2B and B2C

Business is made of people trying to sell each other things. That’s it. And yet, there is still this massive gulf between business-to-business (B2B) and business-to-consumer (B2C). You feel it immediately in the design and language used. You don’t need a branding vocabulary to know when you’re seeing a B2B ad, because it will probably feature code, a weird bar chart, and copy like, “Adding code coverage with Slather to Zendesk’s iOS SDK build.” Here’s what I want to know: high-level B2B decision-makers are still people – people with hearts, minds, and feelings who make decisions based on...
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The Power of Good Research for B2C Businesses: Interview with Emotive Brand Strategy Director

The Power of Good Research for B2C Businesses: Interview with Emotive Brand Strategy Director

As Strategy Director, Taylor Standlee is an expert at identifying business challenges, creating strategic solutions, and driving business growth. Taylor offers thoughts on the changing landscape of good research for B2C businesses today. How is consumer research evolving? Businesses are constantly looking for new ways of understanding, reaching, and connecting with the people important to their success. This includes customers, consumers, investors, and employees. And we’ve never had so many tools or so much data at our fingertips. The challenge, as always, is to be smart about how we go...
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